Everything starts with the domain name. A domain
name is simply your address on the world wide web. The prefix
(www) means worldwide web, the domain is the name of your
business and the suffix (.co.uk) is symbolic of the country
where your business is located, www.premierinternet.co.uk
for UK companies, www.premierinternet.com for USA based companies,
www.premierinternet.de for a German company.
A sub domain is where a large company hosts
your website under their main domain name, for instance www.wannado.premierinternet.co.uk.
This really is not a domain name at all, is usually free,
and in the context of generating business, completely useless.
E-mail is shorthand term meaning Electronic
Mail, and is the most widely used marketing tool of the Internet.
It is much the same as a letter, but is sent electronically,
therefore is instant.
The first thing you need to send and receive
E-mails is an E-mail address This can be created free with
an Internet Service Provider such as yahoo, hotmail and lycos,
If you have your own domain name however, then
this gives you a more professional E-mail address, e.g. email@example.com.
|Web Design for Barrow Small Businesses
Every small business will benefit from having
its own website, especially in Barrow and Cumbria where travelling
by road is very time consuming. A New Website is the cheapest
and most cost effective marketing available.
Unlike other advertising, a well designed website
gives a complete picture of your business and establishes
trust and confidence with potential customers.
The most important thing to remember is this
is not expensive if you are a local business operating in
a local area. The average cost is usually between £150.00
and £250.00, (see prices), for a 3 to 5 page new website
designed to the same standard as this site. It will be available
365 days a year 24 hours a day with a guaranteed return on
investment. This cost is approximately the same as a one off
small block ad in your local paper, available for 1 day, and
guarantees nothing. Your new website will never be used for
The first step is to purchase your own domain
names, which usually include hosting facilities. The next
step is to design your site, telling your audience and customers
everything that you do and why you are better than anyone
else. The third step is the one that companies and designers
fail to understand - optimise your website so that people
can find it. Lastly, upload your site onto the Internet hosting
I can register your domain names, set up your
hosting and E-mail, design and search engineer your website,
and set up Internet marketing campaigns.
Due to the amount of websites available worldwide,
finding domain names is becoming
very difficult, but are inexpensive, e.g. £10.00 to
£20.00 a year. Once registered, the domain name belongs
to you for ever, subject to renewal every 2 years. If somebody
else has registered your domain name there is very little
you can do.
In my opinion every business in the UK should
purchase 3 domain names all pointing at the same website.
Register the business name as both a .co.uk and a .com if
available, to avoid confusion when your website is found in
the Search Engines. Also register a name that reflects your
business, e.g. www.internet-advisors.co.uk
I will research available domain names for
you, and make sure they are registered to your business. Once
registered, I can help you set up E-mail
facilities and addresses, e.g. Allan@premierinternet.co.uk.
You need space to hold your website and this
is this is rented from a host on an annual basis. The host
has a large computer called a Server. Each Server has a unique
numerical address which is connected to the world wide web
via the Internet.
Your website will be given its own unique numerical
address and occupy a small amount of space on your hosts server.
The rental charge is usually determined by the amount of space
required for your site. Remember, you need very little space
for even a 20 page website.
The most important thing to know is that hosting
companies are not the same, some even hosting your site on
a sub domain, where no one will find it. This is an area where
serious mistakes are made by companies and professional advise
The Internet gives small companies a powerful
presence in their marketplace but don't be tempted to simply
upload a copy of your brochure. website design (graphic design)
is not enough. website design needs to be led by practical
commercial reasoning. Search engines do not rank websites
on graphic content, but on other factors that graphic designers
Internet users read 25% quicker on a monitor,
so on average you have about 8 seconds to impress a potential
customer before they move on to the next website listed in
the search engine returns. The best websites strike a balance
between relevant graphics and textual content.
Success is achieved by taking ownership and
responsibility for all the aspects of your business, and your
website is no different. You need to be analytical and set
objectives. This is exactly where I come in. I ask you the
questions and give you the answers. Amongst many other aspects,
we will establish the market to aim for, and then ensure the
design of your website will reflect your business professionally
to impress potential customers? I will investigate key phrases
and plan the Search engineering for you, and also discuss
methods of updating the website (content management).
All the elements required for success will
be covered. I can design your website incorporating the necessary
optimisation, or work with a designer of your choice.
|Further information is available on
Web Design Barrow