Google's algorithm will give your web page/site
an actual Page rank figure, going from 0 to 10.
Every step up in the page rank is worth ten
times the previous figure. So a page rank of 0 may be worth
between 0 and 9 points, a page rank of 1 is worth between
10 and 99, a page rank of 2 between 100 and 999, etc. etc.
The higher the ranking the higher your pages
will appear in the returned listings. If your competition
has a higher PageRank than you, then they will probably get
more business then you.
The Google algorithm takes three main aspects
of your website into account when assigning the PageRank
1) Optimisation - can your site be read easily
by the Search Engine, are the Key phrases in the right place,
is the navigation easy to follow?
2) Content - is the content on your pages informative,
is there enough of it, does it make sense?
3) Links - Google is only interested in links
that come into your website from other web Sites relative
to your business - in other words web Sites within your field
that recommend you as a good source of information