Jargon Buster


A website is a collection of electronic pages that convey information using text, graphic images, and multimedia effects such as sound files, video and/or animation files.

Each site is owned and managed by an individual, company or organisation. The pages are made available to the world by being held on a server that is connected to the world wide web (www). This is called hosting

The site can be found on the www by the use of a domain name - e.g. Registering your business name as domain name is essential


Search Engines

Internet users very rarely search for something using a domain name, but they type a search term or key phrase, e.g. Internet Consultant, into a Search Engine.

Search Engines, such as Google, Yahoo and MSN will return the most informative websites relevant to the search terms (key phrases) on the first pages.


Internet Adviser and Web Design Barrow

My name Is Allan Richardson, and I am an Internet Adviser, specialising in both Web Design in Barrow-in-Furness and Search Engine Optimisation (SEO) for Cumbria. My aim is to help small businesses develop their Websites and Internet Strategies by providing accurate information and thus avoiding costly mistakes.

There are many companies that cold call small businesses and prey on the fact that the owners do not have enough knowledge of the Internet. The majority of these are not Internet Advisers, they are Salesmen. They grossly overcharge and have very little knowledge themselves. I would strongly advise against committing yourself to anything over the phone, before checking out the company's credentials.

My method, as a professional Internet Adviser, is to establish a clients goals and concerns, answer their questions in terms that can be easily understood, and provide all the necessary knowledge and information required.

Then, when I have a good understanding of my clients business, and my client understands the basics of success on the Internet, working together we can achieve solutions that give the best return on investment (ROI).To reflect my aims, and the ethos of understanding, I have packed this website with all the information a small business requires, free of charge.


Web Design and Development

The design & creation of websites should be planned correctly to achieve the results you require. Over 80% of businesses make costly mistakes in their first attempts at developing a web presence, and end up starting again.

I can either design your website or provide you with information and knowledge that will help you avoid mistakes when dealing with other web designers. Working together we will develop your web strategy from start to finish and get it right first time.


Search Engine Optimisation

If you want your website to be found on the first page of SERPS (Search Engine Results Pages), then I will help you identify the most profitable search terms, and advise you on how to optimise the site for them.

Search Engines read your pages and site navigation in a very specific way, so there are some very basic techniques with regard to the optimisation of a website. It is vitally important that you and your website designer are aware of these before website design commences.


Search Engine Marketing

When searches are made, a mixture of "paid" (sponsored) and "organic"(optimised pages) are returned in the listings. I can help you with all of the SPONSORED advertising options for Yahoo, MSN, Google, and more. Paid placement results are instant, compared with the months it takes "organically"



What will you get from an Internet Adviser



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