As high speed internet becomes the norm, the thick Yellow
Page directories are fast becoming doorstops. More and more
people are searching for local businesses online, and they're
finding your competitors.
Search engines are now focusing on what they call “local
search”, and Google recently launched "Google local"
where local businesses can appear at the the top of the search
engines for local searches. Online Local directory listings
are becoming very important, just look at
http://local.google.com and at
http://local.yahoo.com as examples of what the future
Search Engines are pulling these local listings from the
national online directories, especially Yellow pages, but
there are are dozens to choose from. Only a few of these directories,
however, will do you much good depending on the industry you're
trying to promote, and the competition.
Within the Directories, your business will only be found
in the search engines if the actual directory is returned
in the top listings for your search terms. The other disadvantage
of appearing in the directories is that the customer has to
click quite a few times to find you, and your business will
appear in a listing along with all your competitors.
The directory listing can help you by providing an “incoming
links” to your website. The number of links there are, how
relevant the linking page is, and how popular the linking
website is, are all factors in determining your SERP rankings.
Therefore, having a listing (with a link) in a popular local
directory gives your site more credibility, and ultimately
Local Directories are being set up and are poised to take
over all the regions of the country. In an effort to establish
dominance, some of them are free right now, and all of them
offer an incredible bargain compared to the print directories
that are sitting in your closet or drawer.